The four unique elements to services include:

A. Independence, intangibility, inventory, and inception

B. Independence, increase, inventory, and intangibility

C. Intangibility, inconsistency, inseparability, and inventory

D. Intangibility, independence, inseparability, and inventory View Answer

A change in an individual’s behavior prompted by information and experience refers to which one of the following concept?

A. Learning

B. Role selection

C. Perception

D. MotivationView Answer

While buying milk which kind of behavior is displayed by a person?

A. Extensive problem solving behavior

B. Routinized buying behavior

C. Variety seeking behavior

D. None of the above View Answer

Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about

A. Promotion

B. Price

C. Distribution

D. Product

Fill in the blank with a suitable option. Following points should be kept in mind while note-making, except __________. 

Fill in the blank with a suitable option. Following points should be kept in mind while note-making, except __________. 

A Mentioning every detail

B Use of abbreviations

C Indenting

D Heading and sub-headings